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When Interiors
2000 began it’s expansion, owner Todd Lehman and I had lunch.
We were discussing what I thought the new name of his new and improved
furniture store should be. For over 20 years, they had been known as
Interiors 2000, but now it was 2003. The name was dated. Should we
call it Inspirations... how about... Lehmans Furniture. The answer
was clear. The brand new name would be INTER!ORS. After all, people
had been doing business with them for years and called them Interiors.
Why rebuild already strong brand equity. We made the right decision.
In fact, INTER!ORS is now Lancaster’s
#1 Furniture Store. |
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