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When
it comes to keeping in touch with his customers, Mike Burkholder
loves his newsletters. It gives him a chance to keep in touch with
his core customer base and add value to the relationships. When
people are ready to buy, they remember the business that has been
sending those neat newsletters with all the FREE giveaways and interesting
articles. That’s
the concept...and it works. People like added value. And the best
part, once you have the content in place, it can be used on your
website to add some fresh news. |
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