Target audience...older people suffering from hearing loss. The problem was they can’t hear a TV commercial and they don’t read except for the local newspaper. The solution was to create an insert that would shout out to our delicate demographic. We inserted the 8-pager during the week, so as not to get lost in the clutter of the Sunday News Insert section. Bright graphics and large type got the attention of our audience. And the valuable information and FREE offers inside led to lots of leads. Which was music to our clients ears.